Pepsi Black - India | Sharechat & Moj

The objective was to generate maximum awareness, reach and garner UGC as Pepsi Black launched a series of NFTs

Solution: Leveraging the reach of the Bharat audience and influencers, I conceptualized a 3D filter lens challenge which gave users a taste of the Pepsi Black NFT universe. We called it the #PepsiBlackEffect wherein users needed to flaunt their swag poses to win these exciting NFTs and brand merchandise.

The campaign created a clutter-breaking 1.5 Bn views beating the committed views by 53.8% and garnered 2 Mn + in-app shares along with 315K+ UGC