Nykaa Fashion | Tonic Worldwide

Nykaa Fashion via Nakhrewalis wanted to highlight women who are picky yet proud of their choices and never forget to have fun with fashion.

The idea here was to highlight Nykaa Fashion as the one-stop shopping destination that accommodates every desire, fashion, and lifestyle through its curation and convenience interface. We established “Own Your Nakhras” as a communication to create performance-led video ads, banners, and creatives, some of which are still running live on YouTube.