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Thums Up - India
PROJECT TYPE
#SoftDrinkNahinToofan challenge ft Shahrukh Khan & Vijay Deverakonda | In-App Brand Hashtag Challenge | Moj
CLIENT
Thums Up
AGENCY
Sharechat
The objective was to engage with Bharat audience in a fun, engaging gaming challenge to highlight the Toofani proposition of SRK & Vijay in their latest ad campaign - ‘Soft Drink Nahin Toofan’
We roped 81 key opinion leaders (influencers) across Thums Up’s priority markets on our app to create an engaging in-house filter-based lens + challenge that was in sync with SRK’s brand persona.
Our campaign not only achieved a larger share of voice on Moj with 1.2 Bn views, 2 Mn+ internal app shares, and over 215K+ UGC entries but was also replicated on Instagram to achieve amplified cross-platform reach and virality.
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