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Oreo Pongal B&W Packs
PROJECT TYPE
Regional Digital Brand Campaign
CLIENT
Cadbury Oreo | Mondelez India
AGENCY
Wavemaker India
Pongal movie releases are a cultural obsession in Tamil Nadu where fans go crazy to grab the tickets for first-day first-show movies. However, the hype around the movies bring a hype in the sale of tickets. People buy tickets in bulk, hoard them, and eventually sell off tickets for a premium price as the number of theaters are also less across the state. This disheartens the locals and leaves them a compromised experience.
Oreo noticed this unhealthy practice and decided to give it the brand's signature playful twist by turning its packs into exclusive Black & White tickets and collaborated with PVR for first-day-first show screening for the much awaited movie - Captain Miller.
