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Say It With Oreo
PROJECT TYPE
2023 Brand Campaign
CLIENT
Cadbury Oreo | Mondelez India
AGENCY
Wavemaker India
AWARDS 🏆
Smarties APAC 2024 - Gold - Social Media Marketing
Smarties APAC 2024 - Gold - Personalisation
Smarties APAC 2024 - Gold - AI Powered Audience Engagement
Emvies 2024 - Silver - Best Digital Strategy
Emvies 2024 - Silver - Best Media Innovation : Digital – Video
Emvies 2024 - Silver - Best Media Innovation : Best Use of AI for a Media Solution
Goafest 2024 - Silver - Innovative Use of Emerging Technology
IDMA 2024 - Silver - Breakthrough Technology as Part of a Campaign
IDMA 2024 - Silver - Best Data - Driven Marketing Strategy
Smarties India 2024 - Silver - Personalization
Smarties APAC 2024 - Silver - AI Driven Creative Excellence
Smarties APAC 2024 - Silver - Innovative Use of AI
Emvies 2024 - Bronze - Best Media Innovation : Digital – Voice
Emvies 2024 - Bronze - Best Media Innovation : Use of Digital for Performance
FOMA 2024 - Bronze - Best Use Of Technology
Smarties India 2024 - Bronze - Customer Journey Marketing - Lead Generation / CRM
Smarties India 2024 - Bronze - Cross Digital Media Marketing
Smarties India 2024 - Bronze - AI-Driven Creative Excellence
Smarties APAC 2024 - Bronze - Brand Experience
Smarties APAC 2024 - Bronze - Omni-Channel Marketing
“Helping India answer serious questions with one playful response at a time”
‘Say It with Oreo’ was conceptualized to bring alive OREO’s persona of ‘Stay Playful’ by leveraging the insight that everyone from kids to adults could do with a little bit of playfulness to cut through the seriousness of their daily conversations.
By leveraging voice-cloning Gen AI & Machine Learning, Oreo helped India turn their speechless situations into playful moments in real-time with the help of Farhan Akhtar and our 360 campaign ambushed every touchpoint - digital, radio, TV, and offline, ensuring we were present when Indians were most at a loss for words by leveraging the power of social listening.
