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Oreo Bola Mat Bol

PROJECT TYPE

360-degree World Cup 2023 | Brand Campaign

CLIENT

Cadbury Oreo | Mondelez India

AGENCY

Wavemaker India

AWARDS 🏆

Smarties APAC 2024 - Gold - Influencer Marketing
Smarties India 2024 - Gold - Omnichannel Marketing
IDMA 2024 - Gold - Best Integrated Media Campaign - Product/ Services
Goafest 2024 - Silver - Moment Marketing

Indians have a deep-rooted belief to never say a word, don’t jinx it till what you want to make happen, happens. Whether it be a new job offer, an examination outcome and most importantly winning in cricket.

So Oreo and MS Dhoni come together with a counter-culture approach to make a billion Indians manifest the dream of India lifting the 2023 World Cup by asking them to not “jinx it”

© 2024 by Hitesh Sachanandani.

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