Chocobakes Chant

Remembering our full name was a challenge (even for our loyalists). So, we turned our problem into a challenging contest for them. And launched – The Cadbury ChocoBakes Chant!

Indians since time immemorial, have always chanted complex mantras to easily remember them. So, we made our long product names as ‘chants’ that unlocked exciting discounts when repeated. A win-win for both the brand and the consumers. They won deals, and we made our difficult-to-remember names impossible to forget.