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Bournvita #DForDreams

PROJECT TYPE

2024 Vitamin D Brand Campaign

CLIENT

Cadbury Bournvita | Mondelez India

AGENCY

Wavemaker India

In today’s digital age, millions of Indian kids suffer from Vitamin D deficiency. To combat this, it is important for them to step into the sun and play outdoors so Bournvita launched #DForDreams wherein any child can get personalised cricket training from the cricketing legend, Rahul Dravid and AI by stepping out in the sun. The campaign aims at encouraging children to spend more time in sunlight to achieve their Vitamin D needs and become champions of tomorrow.

© 2024 by Hitesh Sachanandani.

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